In recent years, the world of chewing gum has seen a rise in natural and sustainable options that appeal to health-conscious and eco-friendly consumers. Two of the most talked-about brands in this niche market are Simply Gum and Underbrush. Both promote natural ingredients, biodegradable packaging, and a refreshing experience, but they differ in approach, flavor, and overall identity. Choosing between them involves considering various factors such as ingredients, taste, texture, and values.
Understanding the Philosophy Behind Simply Gum
Simply Gum was created with a clear mission to offer a clean chewing gum free of synthetic ingredients, artificial sweeteners, and plastic-based gum bases. Traditional gum brands often rely on synthetic materials and artificial additives. In contrast, Simply Gum uses chicle, a natural tree sap, as its base, making it biodegradable and earth-friendly.
Ingredients and Formulation
One of the key selling points of Simply Gum is its short and transparent ingredient list. Common ingredients include
- Chicle (natural tree sap base)
- Organic raw cane sugar
- Organic vegetable glycerin
- Natural flavors
- Organic rice flour (used as a coating)
Because Simply Gum avoids artificial sweeteners like aspartame or sorbitol, it offers a more natural flavor and a clean chewing experience. This appeals to people who want to avoid processed ingredients.
Flavor and Texture Experience
Simply Gum flavors tend to be subtle and earthy, with popular options including mint, cinnamon, and ginger. While some users love the mild taste and natural mouthfeel, others feel it doesn’t last as long as conventional gum. The gum’s texture is slightly softer and more rustic, lacking the snap of typical commercial brands, which is often a result of the natural base.
Packaging and Environmental Impact
Each piece of Simply Gum comes in a compact, recyclable cardboard box, often with a small pack of paper wrappers for responsible disposal. This eco-conscious packaging aligns with their zero-waste goals and supports sustainable living.
Exploring Underbrush The Wild Alternative
Underbrush is a newer entry into the natural gum market but has quickly gained attention for its adventurous branding and plant-forward philosophy. With its roots in wild botanicals and foraged ingredients, Underbrush positions itself not just as a gum but as a lifestyle experience. It targets consumers who seek something more earthy, rooted, and connected to nature.
Unique Ingredient Blend
Underbrush also uses a natural gum base, often chicle or similar plant-derived materials. However, what sets it apart is its unique infusion of wild herbs and forest-inspired ingredients. Some notable components include
- Birch sap
- Spruce tips
- Licorice root
- Mint, pine, or rosemary extracts
- Maple syrup or organic honey (in certain blends)
These ingredients give Underbrush a complex flavor palette that’s both earthy and invigorating. The taste is often described as herbal, layered, and more natural wilderness compared to traditional minty gums.
Aromatherapeutic and Mindful Chewing
Many Underbrush fans appreciate the calming and meditative effect the gum provides. The flavors aren’t designed to be overly sweet or candy-like. Instead, they evoke a forest walk or a deep breath in nature. For individuals looking to slow down and practice mindfulness, chewing Underbrush can be part of a grounding ritual.
Packaging and Design Ethos
Underbrush also emphasizes eco-responsibility, using biodegradable materials and forest-friendly messaging. Its branding often highlights tranquility, wellness, and earthy aesthetics. Each pack usually features hand-drawn botanical illustrations and calming color tones, contributing to its sensory and visual appeal.
Simply Gum vs Underbrush Key Differences
While both brands appeal to health-conscious, environmentally-aware customers, they diverge in several meaningful ways.
Flavor Profile
- Simply GumFocused on clean, simple, and familiar flavors like mint, cinnamon, and ginger.
- UnderbrushOffers bold, forest-based flavors with herbal complexity, like pine, birch, and spruce.
Target Audience
- Simply GumAppeals to minimalists and those avoiding artificial ingredients.
- UnderbrushAppeals to wellness enthusiasts and nature lovers seeking deeper sensory experiences.
Texture and Chewing Sensation
- Simply GumSlightly tougher and more fibrous due to natural ingredients, but smooths over time.
- UnderbrushVaried texture depending on the blend, sometimes softer, with botanical fragments that influence mouthfeel.
Brand Identity
- Simply GumClean, urban, modern aesthetic. Focus on transparency and simplicity.
- UnderbrushRustic, wild, and introspective. Emphasizes connection to nature and seasonal ingredients.
Choosing the Right Gum for You
When deciding between Simply Gum and Underbrush, consider what you value most in your chewing gum experience. If you prefer a straightforward, clean mint or cinnamon gum that supports sustainability and health, Simply Gum may be your best bet. It’s ideal for everyday use and for those easing away from synthetic gums.
If, however, you’re looking for something deeper perhaps a moment of reflection, a unique herbal flavor, or a chewing experience that feels like a natural retreat Underbrush offers that sensory depth. Its wild ingredients and thoughtful composition can add a ritualistic layer to your day.
Ultimately, Simply Gum and Underbrush both redefine what chewing gum can be. They move beyond the sugary, synthetic models of the past and embrace natural materials, environmental responsibility, and wellness. Whether you lean toward the simplicity of Simply Gum or the immersive nature of Underbrush, you’re participating in a movement that prioritizes health, earth-friendliness, and intentionality.
Both gums are more than just something to chew they’re part of a mindful lifestyle. Choose the one that aligns with your values, taste, and daily rituals, and enjoy the fresh perspective these small but meaningful products offer.