Cleetus McFarland, the stage name of Garrett Mitchell (born April 5, 1995, in Omaha, Nebraska), is a prominent YouTuber, automotive engineer, and racing driver. He began his YouTube journey in 2009, later adopting the Cleetus McFarland persona in 2015. Known for projects like Leroy (a bodyless Corvette build) and his track Freedom Factory in Florida, he combines humor, high-octane content, and motorsports passion.
Estimated Net Worth Figures
Estimates of Cleetus McFarland’s net worth vary across sources:
- Celebrity Net Worth (May 2025) places his net worth at around $10 million, highlighting his diverse ventures.
- Creative Roots (May 2025) suggests a range between $2 million and $5 million, citing his online empire.
- Other platforms offer lower figures one reports $1.74 million as of 2024 , .
The wide discrepancy reflects varying valuation methods: some focus on YouTube ad revenue, others factor in brand deals, assets like his racetrack, merchandise, and racing career.
Main Income Sources
YouTube Ad Revenue
With over 4 million subscribers and nearly 1.84 billion views, his YouTube channel is a solid revenue pillar.
Merchandise and Brand Deals
His branded merchandise such as shirts and hats with slogans like Hell Yeah Brother contributes significantly. He’s also partnered with automotive brands like Summit Racing and Bald Eagle Industries.
Freedom Factory & Events
Purchasing and reviving the Bradenton, FL racetrack (formerly DeSoto Speedway) into Freedom Factory has added venue income through ticket sales, events like Cleetus & Cars, sponsorships, concessions, and rentals further diversifying revenue and asset value.
Racing Career and Asset Portfolio
Cleetus competes in Stadium Super Trucks and the ARCA Menards Series, bolstering his profile and attracting sponsorship revenue.
Cash Flow vs. Net Wealth
Reddit insights point out that Cleetus runs a capital-intensive business spending on custom builds, track operations, and events so even with high monthly income, cash flow is reinvested.
Reconciling Different Estimates
The variations in net worth come down to what each source includes:
- Celebrity Net Worth likely includes assets like the track, cars, aircraft, and racing sponsorships to reach $10 million.
- Creative Roots provides a more conservative $25 million based on online and physical income alone.
- Other sources estimate $1.72.3 million, focusing on lower-end valuation of YouTube and merch only.
Why a $10 Million Estimate Is Plausible
- Major revenue streams: YouTube, events, sponsorships, and merchandise.
- High-value physical assets include his racetrack, vehicles, aircraft, and real estate.
- Owning the venue means capturing revenue at every level from ticket sales to vendor partnerships.
His professional racing career gives legitimacy and access to higher-tier sponsorship deals, further enhancing earning potential and brand value.
Potential for Growth and Risks
Cleetus’s net worth could still rise with expanded events, new merchandise, racing achievements, and diversified media efforts. However, operating costs track maintenance, staff wages, insurance, custom builds also carry financial risk. Sustained profitability depends on ongoing audience engagement and successful event programming.
Cleetus McFarland’s estimated net worth falls between $2 million and $10 million. The lower range is based on strictly online revenue, while the higher figure includes his racetrack, physical assets, and racing ventures. Celebrity Net Worth’s $10 million estimate is supported if you account for venue ownership, specialized builds, and sponsorship revenue. Regardless of exact numbers, what’s clear is that Garrett Mitchell has turned a passion for cars into a diversified, scalable business leveraging YouTube fame, merchandise, motorsports, and events. His story highlights how a modern content creator can transcend digital platforms to build real-world enterprises.
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